🎬Four Weeks, Two Cities: Hitting Reset in the UAE

By the time you read this, I’ll have been in Dubai for a few days already. I’m running a 4-week exploration of the UAE2 weeks in Dubai, 2 weeks in Abu Dhabi—to map the career opportunities the region has to offer.

✈️ Why the UAE, why now

In 2022 I spent a short week in Dubai for Expo 2020 (postponed, thank you pandemic) as part of my Invest in Canada board duties. I loved the cosmopolitan energy, the ambition, the pace. I didn’t know I’d be back this soon—this time to explore career moves.

If you’re wondering why a French-born, Canada-based professional would look to the Middle East: it’s simple. The region’s dynamism and optimism are magnetic. The weather and lifestyle don’t hurt 😉. It feels like when I left France for Canada: a place of possibility.

Is it perfect? Of course not. The UAE has seen a major influx of talent, which makes the job market more competitive. And yes, I’m familiar with hurdles—my French diploma and work experience weren’t fully recognized in Canada, so obstacle courses are, sadly, a core skill set.

🗓️ The plan: 4 weeks, 2 cities

This sprint is a mix of conferences, networking events, intro coffees, catching up with old and new friends, and discovering the Emirates. It’s a chance to re-energize my career and press a much-needed reset button.

It’s also the first time I’ve been away from Canada—and from my husband—for this long. I’m intentionally stepping outside my comfort zone: testing my personal development, learning fast, meeting new people, absorbing a new culture. A proper reset.

🧭 The push and the pull

As much as the Emirates pull, the current global environment is a real push. Since the pandemic, something feels off: political turmoil, social media brainwashing, cost-of-living shocks, a decimated job market, mental-health challenges, weakened public institutions, spiraling corruption, a thinning social safety net, and rampant addictions. It makes me ask what’s happening—and what’s next.

This trip is also risk management and outcome optimization. If the world is shifting, so am I.

If you’re in Dubai or Abu Dhabi—or have friends I should meet—reach out. Intros welcome.

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🧰 How I organized the sprint (playbook you can steal)

I believe in joining communities of people who are already playing the same game.

  • FrenchFounders (member for 7+ years): a global francophone network. I’ve met great people in Bogotá, Shanghai, Zurich, Los Angeles, and beyond. For this trip: warm intros + local events.

  • CFA Societies: in addition to Toronto, I joined the Emirates CFA Society. Result: invites to local events, MENA Investment Congress in Abu Dhabi, and local job postings.

  • 100 Women in Finance: attending an event co-hosted by the Paris and Middle East committees.

  • French & Canadian business councils: fun networking + practical sessions on the region.

  • Direct outreach: friends for connections, contacts-of-contacts, and a lot of WhatsApp. Early signal: people here are easier to meet in person and more spontaneous (“Ping me when you land—coffee?”).

If you’re moving countries (or even cities): join 2–3 relevant communities, pick 1–2 anchor events, and line up 10 coffees. Momentum follows motion.

🎯 What I’ll actually do each week

  • Week 1–2 (Dubai): anchor events + intro coffees; map the landscape; listen more than I talk.

  • Week 3–4 (Abu Dhabi): deepen relationships; target meetings in PE/SWFs; consolidate learnings into next steps.

🧩 Why I need this reset

I’m not going to call this “once in a lifetime,” but I do expect it to be a turning point. I want to expand, learn, and apply everything I’ve been working on—value creation, AI-enabled transformation, operating excellence—in a market that’s building forward.

🧠 Takeaways (the pep talk)

  • Sometimes it’s riskier to do nothing and stay where you are.

  • Sometimes you need a reset button.

  • Things get simpler when you take one small bite a day.

And yes—reach out if you’re in the region, or introduce me to people I should meet. I’ll report back with what I learn, who I meet, and the best coffee spots I accidentally discover.

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Peggy Van de Plassche is an Operating Partner in Private Equity with over 20 years of experience across financial services, healthcare, and technology. She partners with investment firms, boards, and portfolio company leadership to accelerate performance, drive operational transformation, and unlock long-term value.

Peggy specializes in executing complex value creation plans—from capital allocation and digital enablement to transaction advisory and leadership alignment. Her work bridges strategy and implementation, helping investors and operators boost EBITDA and maximize enterprise value.

A founding board member of Invest in Canada, Peggy also brings deep expertise in institutional capital deployment and public-private partnerships—critical levers for competitive advantage in today’s global landscape.

Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial.
Learn more at
peggyvandeplassche.com.

🤖How to AI-Proof Your Career (and Actually Thrive)

Unless you’ve been living under a rock these past five years—or maybe you’ve been engrossed in politics, pandemics, and tutti quanti—you’ve asked yourself these questions: Is AI coming for my job? How do I stay relevant? How can I AI-proof my career? I certainly have. And rightfully so: AI isn’t “coming”—it’s here.

Analysts peg a big share of jobs as exposed; some tasks get automated, many get re-bundled, productivity jumps, careers reshape. A quick scan of the data: the IMF says ~40% of global jobs are exposed to AI—~60% in advanced economies. McKinsey estimates automation (incl. gen-AI) could add 0.5–3.4 pp to annual productivity growth. Goldman Sachs pegs the long-run GDP lift at ~7%. The WEF expects 69M jobs created and 83M displaced by 2027. Translation: change is here; your move.

So where do you go from here? FMP: it’s pretty straightforward—amplify everything AI can’t do (or doesn’t do well) and let AI (gen or agentic) do the rest.

🧭 Critical thinking is the operating system

It’s not about churning out reports; it’s about asking the right questions, getting the right info, and probing results. No report should come from an LLM that you don’t intimately understand and design. I treat ChatGPT like an analyst: I direct the work. I bring the industry context; it compiles, drafts, and sometimes sparks ideas—but I lead, and I have the final say.

🗣️ Talk > Type (your voice is a moat)

Written AI is getting good; verbal communication is harder to fake—only you can do that.

  • Be the room: run concise meetings, read dynamics, land a point clearly.

  • Reps: present often—brown-bags, client calls, board pre-reads—so your spoken clarity becomes your signature.

Speaking in public was not my strong suit by any stretch of the imagination. But I realized early on that if I wanted a fulfilling career I had to master it. I took courses (hello, Toastmasters) to get comfortable. I also used to blush a lot and my body would get very nervous; hypnotherapy helped calm my body and reduce performance anxiety. Many use beta blockers—that can be a useful shortcut too.

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🧠 EQ is your unfair advantage

AI is great at tokens, terrible at trust. Make the human stack visible:

  • Judgment & ethics: trade-offs, timing, consequences.

  • Leadership presence: calm under pressure; taste and narrative.

  • Decision storytelling: turn math into meaning people act on.

Understanding what people want—even if they don’t articulate it clearly (or don’t yet know it)—anticipating pushback, and knowing what makes people tick are indispensable tools. If that sixth sense isn’t fully developed, no problem: listen more. Note the words they use—are they parroting the party line or independent thinkers? That tells you what matters to them.

🤝 Your network is the new “GPU”

Models predict; people open doors. Invest like it’s an asset:

  • Daily micro-touches: three helpful notes a day.

  • Micro-salons: 6–8 people around one real problem.

  • Shared artifacts: playbooks, vendor maps, benchmarks your circle will reuse.

My example: I’m spending four weeks in the UAE—two in Dubai, two in Abu Dhabi—to learn the region, meet operators and investors, and uncover business opportunities. You learn faster in the room than online. And you’re definitely more memorable.

🎙️ My real-world moat: show your work… consistently

For years I’ve written this newsletter and recorded podcasts. It lets me channel creativity, share ideas, invite interesting guests, build relationships, and—let’s be honest—remind people I exist 😉. It’s a body of work prospective clients and employers can scan to get a real sense of who I am. They may love it or not—that’s another story—but I’m not invisible.

In October I’ll join a fireside chat at Elevate Festival with the fabulous Sonia Couto. Yes, it will be fun and a chance to share insights and experience—but it’s also about being visible and showing who you are and what you stand for.

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🧰 Yes, you need AI fluency (no lab coat required)

You don’t need to build models—you must drive outcomes with them. I took a course on using gen-AI well, and I’m now exploring advanced agentic AI systems via Coursera. Worth it.

  • Tool belt: prompting basics, retrieval, spreadsheet+AI, slide/email copilots.

  • Automation: build one agentic workflow that saves you an hour a week (pipeline scrub, KPI digest, meetings → tasks).

  • Guardrails: privacy, approvals, audit trails. Your reputation matters.

🧭 Specialize to stand out (become a category of one)

Generalist is table stakes. Your moat is specific:

  • Industry spike: e.g., SME lending risk, specialty pharmacy ops, B2B infra pricing.

  • Geo/language edge: North America ↔ UAE corridor, French/Arabic, local regs.

What makes YOU, YOU?

Your diploma is great, as is your work experience—but the combination of everything (speaking multiple languages, working abroad, serving on charity boards, competing as an athlete, a passion for contemporary art, etc.) is what makes you special. You can’t bank only on the classic diploma + work experience. Everyone has that. It’s boring—and not enough. What do you stand for, and how do you stand out?

🧪 Your secret sauce (aka differentiation)

This is a variation on the above. You are you—great. Now what is it that you, and only you, can do? That’s your secret sauce.

Mine: I’ve always been told I can work with anyone—from the janitor to the CEO. I relate to people and understand what they need. I’m creative, strategic, and an independent thinker with deep financial expertise and tech experience across large and small organizations globally.

The role of operating partner in private equity fits me perfectly: I can lead global change strategically and collaboratively. Yes, my diploma and experience matter, but thousands of people have those. What they don’t have is this exact combination of skills, experiences, capabilities, insights, and personality traits.

Ask: What can I do that’s hard to copy?

  • T-shape: one deep spike × cross-functional collaboration.

  • Proof of work: case studies with numbers; links to artifacts (hello, newsletter/podcast).

  • Operating system: your repeatable way of working (cadences, dashboards, guardrails).

What is your unique secret sauce?

🗓️ A 30-Day Human × AI Sprint

If you want to start AI-proofing your career, here’s a short sprint:

  • Week 1 — Audit: What is your secret sauce?

  • Week 2 — Build: One agentic workflow.

  • Week 3 — Signal: Publish one artifact (memo, teardown, 5-slide mini-deck).

  • Week 4 — Network: Host one micro-salon.

🚩 Skip these traps

  • Certificate hoarding with no artifacts.

  • Copy-paste outputs without judgment or disclosure.

  • “AI will do my job” fatalism—let it kill your busywork so you can do the real work.

🏁 Bottom line

AI eats tasks, not trust. Your moat is the combo: Human (EQ + network + verbal clarity + leadership) × AI (speed + scale). Nail both, and you won’t just AI-proof your career—you’ll accelerate it.

Peggy Van de Plassche is an Operating Partner in Private Equity with over 20 years of experience across financial services, healthcare, and technology. She partners with investment firms, boards, and portfolio company leadership to accelerate performance, drive operational transformation, and unlock long-term value.

Peggy specializes in executing complex value creation plans—from capital allocation and digital enablement to transaction advisory and leadership alignment. Her work bridges strategy and implementation, helping investors and operators boost EBITDA and maximize enterprise value.

A founding board member of Invest in Canada, Peggy also brings deep expertise in institutional capital deployment and public-private partnerships—critical levers for competitive advantage in today’s global landscape.

Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial.
Learn more at
peggyvandeplassche.com.

😱Did You Lose Someone to Conspiracy Theory?

If you have not—and to paraphrase Ronny Chieng in his hilarious Netflix stand-up special Love To Hate It—maybe you’re the one who’s been lost to conspiracy theories!

Well, I personally did lose quite a few people to the black hole of social media’s conspiracy theories, and gosh did they fall fast. Within a few months, I could not recognize the discourse some of my friends were having.

☕ The “wait, what?” catch-up

Picture this: I’m quietly enjoying a nice catch-up with a friend (which is already not that easy from the get-go—see my previous newsletter) and suddenly, out of nowhere, some batshit crazy shit that would have earned you a one-way ticket to a mental institution not that long ago is presented to me as if it were the most natural thing in the world.

🤔 Did I give off the wrong signal?

In my head, I’m trying to rewind at full speed: how did I give the vibe that I was aligned with this conspiracy shit? Was it when I agreed that sugar is unhealthy and processed food is garbage? Was it when I was aggravated by the topic of children’s sex trafficking? Positions that I believe are pretty reasonable.

📱 Scroll-speed descent into nonsense

And that is where you can see how things go downhill at the speed of a mouse click—or rather a scroll (yes, I don’t consume much social media and have not mastered its gestures and lingo. AND I’m still using a Rolodex and a landline ;)). An unsuspecting soul is watching a video on weight loss and five videos down the line they become anti-vax (measles and all—the hard-core one, not the one raising some healthy concerns about being injected with an unproven substance, for example ;)), and ten videos later the entire world is led by cannibals. And how would you like yours today—medium or well-done?

🧪 Sanity check: sources matter

Don’t get me wrong—I’m not naïve about the sins and corruption in the world. But I tend to like fact-checking and reliable sources. Being told that FRED2009$ on Twitter knows the truth about what is really happening in the world doesn’t really do it for me. FMP, Fred is sitting in Russia, North Korea, or Iran and is having a field day filling North American minds with the worst brain rot a human could absorb.

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🪑 The awkward moment

But now that you’re facing this friend with a weird look in their eyes, what do you do? I personally start to imperceptibly (or at least I think) shift uncomfortably in my chair from one butt cheek to the other, confused about what is happening and what to do next. Usually, I don’t interrupt the rant; I try to find one common point of agreement (“sugar is bad”) before redirecting to a less dangerous topic—my cat’s latest UTI, for example.

Sometimes it works; often it doesn’t, and I’m back onto another crazy theory ten minutes later. On the bright side, it allows me to stay abreast of what is being said in the dark corners of the web and what democracy is up against (actually, I’d rather not think about the latter too much).

💣 Aftermath: stun-grenade vibes

The catch-up reaches its end; you are slightly dumbfounded and unsteady—I guess a bit like what one feels after being hit with a stun grenade. It’s time to say good-bye and “see you soon.” As you’re walking back (or biking, as you are environmentally friendly but still not depressed enough to take public transportation), you wonder: WTF just happened? Did an alien take possession of your friend’s body? That can be the only explanation. You replay what was said and start questioning your sanity first: Did they really say that? Could I have misunderstood? Do they actually believe that? Could it be a big joke? Where are the hidden cameras?

🧟 Greatest hits from the zombie brain-eaters

But then you have to come to the realization that you have just lost another one to the zombie brain-eaters of social media. That whatever you say can and will be used against you. Some of my favorites:

  • “You are being manipulated and you don’t even see it.” (Yes, sure—and you’re not.)

  • “I have access to underground information.” (Fred from Pyongyang again.)

  • “Oh, you believe mainstream media. Sad.” (Yes, I think the FT has a bit more access and brain power than Fred and his gang. Oh, and I also use my brain for something called critical thinking—meaning I don’t believe everything I read and I triangulate information. Mosaic theory, baby!)

  • “That is the beauty of it: ‘THEY’ have erased all the proof.” (That is indeed unfortunate.)

  • With a sad and compassionate smile: “You will understand at some point.” (I do understand very well that you should stop watching YT right fucking now.)

  • “You are afraid.” (Absolutely! Right now, I’m fucking afraid you will tase me and eat my brain for dinner.)

🚧 So… where do you go from here?

So, where do you go from here? Personally, nowhere. Some of my relationships have imploded when, after being baited for too long, I decided to share my strong views too. This was early on, but I’ve realized since that it’s like trying to teach German to my cats—not happening. So, for those friends who can control themselves 90% of the time, I give them the grace of 10% insanity—like the drunk uncle we tolerate at Thanksgiving, as he’s usually a good guy. With the others who could not control themselves with their opinions and injunctions, I just faded away. No point in a clash. I’m sure they’re having a better time with Fred anyway!

Peggy Van de Plassche is an Operating Partner in Private Equity with over 20 years of experience across financial services, healthcare, and technology. She partners with investment firms, boards, and portfolio company leadership to accelerate performance, drive operational transformation, and unlock long-term value.

Peggy specializes in executing complex value creation plans—from capital allocation and digital enablement to transaction advisory and leadership alignment. Her work bridges strategy and implementation, helping investors and operators boost EBITDA and maximize enterprise value.

A founding board member of Invest in Canada, Peggy also brings deep expertise in institutional capital deployment and public-private partnerships—critical levers for competitive advantage in today’s global landscape.

Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial.
Learn more at
peggyvandeplassche.com.

💩How Much Shit Are You Really Taking in Your Daily Life?

🙂First Impressions vs. Reality

Anyone who knows me very well knows that I am easily impatient and frustrated, that my tolerance threshold for pretty much everything and everyone is extremely low. Anyone who doesn’t know me very well thinks that I am actually the opposite of that. I am usually praised for being kind and calm — which I am too. However, in a world where daily irritants have increased exponentially (hello everyone who is blasting music without headphones in public spaces), reconciling both aspects of my personality has become more and more difficult.

🥐The French Handicap

I have a strong disadvantage vis-à-vis my North American counterparts: I am French. And my upbringing, rooted in a strong rule-based culture of what should and should not be, is definitely out of sync with today’s giant shit show.

Anyone who has ever travelled to France knows that our lives are ruled by many obscure regulations — known only to us — aimed at making sure we are all aligned with the French do’s and don’ts. It might be uplifting and fun when referring to fashion or cuisine, but when it comes to social interactions, we don’t f*** around with that. Remove your coat at the wrong time and place and you are forever categorized as a plouc (redneck).

It is very difficult to understand or explain to non-French. It is like living with a straitjacket when everyone is running in bathing suits — and being angry that they should live with the same straitjacket as you.

👖Jeans, T-Shirts, and the Missing Middle

At the same time, looking at how social interactions have evolved in the last five years, I think most should consider swapping their bathing suit for at least a pair of jeans and a t-shirt. Maybe not the full three-piece suit or the straitjacket, but definitely more than what is currently being exhibited.

So then, where should the line be? What are these rules that should universally be respected — saying hi to neighbors? teaching kids to say thank you? being respectful to staff? not playing music at full volume WITHOUT headphones? arriving on time? And what are the ones that should be optional or ditched? True to my French form, nothing comes to mind in that category.

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💩The New Normal: Taking Sh*t

As I have been pondering my growing inadequacy in North America’s life and culture, I have looked at my Torontonian peers and wondered how comfortable they are in this constant flow of giving and taking sh*t that seems to be the New Normal here.

First, what is the overall definition of taking sh*t?
In informal language, “taking sh*t from someone” means tolerating or enduring mistreatment, disrespect, or abuse from another person, often without complaint or resistance. It implies accepting behavior that is considered unacceptable or unfair.

Second, what is the definition of taking sh*t specific to you?
Maybe you are truly very zen — you don’t see, hear, or smell the abuses in your daily life. In that case, lucky you, you should launch a podcast and an online course.

Maybe you are more like me and feel constantly bombarded by mistreatment and disrespect. Probably, you are in the middle — not zen and not a zealot of proper social interactions.

For me, taking sht is anything that crosses my boundaries and/or that is not polite or socially acceptable. So back to my French roots, the threshold is extremely low. Yes, FMP, the douche who plays their music without headphones in the subway is technically shtting on everyone in the car and we are all taking it. Same for the people speaking so loud in public spaces that everyone benefits from their enlightening conversations.

Maybe you don’t call it taking sh*t. Maybe you call it micro-aggression, if the term is still en vogue. Maybe you call it 2025. Maybe you think that my bar is pretty low (I recognize you screamers!), but I really don’t think so.

The French have a saying I love: La liberté des uns s’arrête où commence celle des autres (“One person’s freedom ends where another’s begins”). This was drilled into me since my youngest age, which is probably why everyone always praises my polite and respectful behaviors. I appreciate it very much. I would appreciate it even more if people would actually copy it and reciprocate.

THERE IS NOTHING WORSE THAN BEING RESPECTFUL IN A WORLD FULL OF DISRESPECTFUL PEOPLE. It is like following the rules of a board game when everyone else is cheating. Not only is it infuriating, it really tests your values.

🟥Red Flags and Restaurant Tables

Another example of what I would refer to as taking sht and that annoys me to the highest degree is going to a restaurant and realizing that my counterparts are douchy with the staff — barely acknowledging them, making inappropriate remarks or demands, before checking the bill with a microscope and leaving the tiniest tip. That, for me, is the red flag of all red flags and a reason I will stop seeing people. Because staff is not there to take clients’ sht. They are there to welcome us, take our order, bring our plates, clear them, and then give us the check. Not sing and dance because we are clients. Paying is not a free pass for being rude.

🤥The Myth of “Not Taking Sh*t”

My favorite lie is when I hear someone say that “they don’t take sht from anyone.” Right there I know they are either totally delusional, immature, or themselves full of sht.

Of course, saying and thinking that you are not taking sht are two different things. Just as saying you are zen and being zen are two different things. Pretending not to see sht so as to pretend no sht has happened is a coping strategy that, in the long run, will eat you alive. I like better to be honest with myself: yes, I have very strict definitions of what should and should not happen, so I take sht the second I get up. And I can’t constantly fight back.

Oprah quote: “In your 40s you want to say you take no sht, but you still do. In your 60s, you take none.” My apologies to Oprah, but I do think people still take a lot of sht late in life. Maybe, being a billionaire, she has more sycophants than most, but I am pretty sure she gets sh*t and takes it. Picking your battles doesn’t mean you have none.

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🏡Life is a Field of Sh*t

I think it is way healthier mentally to be honest with oneself and see life for what it is — un grand champ de merde (a large field of sh*t).

I have a good and recent-ish example of that. We renovated our patio and had to redo the fences. One of our neighbors refused to share the costs. You would think, “Makes sense — they might not have the money or the inclination to redo a 30-year-old rotten fence.” But to add insult to injury, after refusing to pay their share and us shouldering the costs and hassle of the construction, they hired our contractor to nicely finish their side of the fence AND asked him to redo their deck while he was at it.

Could I have pretended that it didn’t matter and that we were not taking sh*t? Of course I could! But was it true? Absolutely not! So where do you go from there?

  • Option 1: Escalation. I could have obviously given them a piece of my mind, but besides emotional release, what would have been the outcome? Still a douche, still our neighbor, with an even more strained relationship. No upside for us at all in going in that direction.

  • Option 2: Revenge. We knew he paid the contractor under the table, so there was an opportunity to grass on him to both the CRA and the company whose board he sits on. This could have been fun and emotionally rewarding. However, I decided against it and instead opted to reserve the right to do it at some point in time I might deem necessary. Sometimes just knowing that you could exact a harsh revenge is enough to swallow the sh*t.

  • Option 3: Make the best decision for us and move on. It is not always easy to take one’s ego out of the equation. And it doesn’t mean being a doormat. It means weighing the pros and cons unemotionally, seeing what the best outcome for you is, and going in that direction.

🐕When It’s Core Values, Not Ego

But sometimes it is not your ego that is crossed — it is your core values.

Three times I had altercations with men who were mistreating their dogs in public spaces. Three times people had seen these individuals’ behaviors and not said anything. Three times people had seen me standing up and actually looked at me as if I were the problem for speaking up and bringing attention to something that should be better left alone.

The last time was in a very busy subway station (Bay–Bloor, for the Torontonian readers). Four massive security guys had seen the entire thing play out, including the guy in army uniform — obviously mentally unwell — insulting me and moving threateningly towards me after I asked him to stop hitting his dogs, and guess what? They didn’t even blink. Didn’t even make a move towards him or me.

In that scenario, FMP, the entire crowd took sh*t starting with the security guards. None piped a word. And I understand that most will not confront the guy physically (I am 5’11” and can defend myself — kind of), but they can walk to the security guard, they can ring the alarm, they can call the cops (not that it would change anything, but still).

Again, pretty sure that none in that subway station and later car thought to themselves that they were taking sh*t. But they were: tolerating or enduring mistreatment, disrespect, or abuse from another person, often without complaint or resistance.

🙈The Middle Ground

At the end of the day, sometimes taking sht is the right option. It doesn’t mean it is pleasant, and it doesn’t mean it is right. But don’t shoot yourself in the foot on top of it by escalating needlessly. And don’t pretend you didn’t take sht — self-gaslighting is NOT a great option.

I am not advocating for constantly complaining at the slightest infraction of polite social interactions, but still there is a wide gap between pretending to not see anything so as not to say anything, and constantly complaining.

So next time we meet in the subway, on the street, or at a restaurant, please go for it and speak up against the sh*t-maker. It will give me a break.

Peggy Van de Plassche is an Operating Partner in Private Equity with over 20 years of experience across financial services, healthcare, and technology. She partners with investment firms, boards, and portfolio company leadership to accelerate performance, drive operational transformation, and unlock long-term value.

Peggy specializes in executing complex value creation plans—from capital allocation and digital enablement to transaction advisory and leadership alignment. Her work bridges strategy and implementation, helping investors and operators boost EBITDA and maximize enterprise value.

A founding board member of Invest in Canada, Peggy also brings deep expertise in institutional capital deployment and public-private partnerships—critical levers for competitive advantage in today’s global landscape.

Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial.
Learn more at
peggyvandeplassche.com.

👨Let Me Talk To Your Husband

If I had a dollar for every time a handyman asked to speak to my husband, I’d be sipping rosé in my manicured Monaco garden instead of dodging raccoons on my Toronto patio.

Apparently, if you have a penis, you automatically understand construction. Just like having a vagina makes you an excellent cook. It's biology—or at least that's the vibe.

I’ve had contractors look me straight in the eye—after I explained exactly what I wanted—and reply: “Let me talk to your husband.”

I’m not going to lie: I’ve used this misogyny to my advantage, leaving it to my poor husband to deal with the testosterone and bad syntax. Everyone plays to their strengths.

I often wonder how they handle single women or Queer. Do they ask to speak to their dads? Their imaginary husbands? The nearest available man?

But beyond the baseline misogyny, I suspect there are a few additional reasons behind the all-too-common “Let me talk to your husband.”

💸 Men: Excellent Targets for Upsells

In my early days in Toronto, I was a member of WCM and attended a mentor lunch with Sherry Cooper, who at the time was the Chief Economist at BMO.

She shared a funny (and painfully relatable) story:
She and her husband were selling their house and had a handyman come in to freshen the carpets. She was away. He was home. The contractor saw his chance—and upsold him to the Rolls Royce of carpet cleaning.

When the invoice arrived, Sherry asked: “Why the deluxe package on a house we’re leaving in two weeks?”
He shrugged. “I don’t know. He offered it. I said yes.”

Women are used to being pushed, so we develop little antennas to detect BS.
Men? Not so much.
Also, we tend to make less money, so price tags and pressure tactics actually register.

Survival of the fittest, Baby!

❓ Ask Me Anything (Unless You're a Man at Home Depot)

As women we have been underestimated our whole lives, so we’re generally okay not knowing everything. We ask questions. We admit when we don’t know. The bar’s already low—what’s the worst that could happen?

Men, on the other hand, have a position to protect.
God forbid they look clueless—especially about “manly” things like drywall or wiring. The shame! The silence! The overcompensation!

Years ago, I read that the profession most easily conned is… doctors.
Why? Because they can’t admit they don’t know something. They don’t ask questions. And so—easy prey.

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👩‍⚖️ So Does That Make Me a Karen?

Maybe.
But first I hate that word. For me, it’s just another tool in the misogyny toolbox—a way to shame women into silence, into compliance, into paying for something they don’t need.

If refusing to be gaslit, upsold, or ignored makes me a Karen, then fine. Pass me the name tag.

And honestly? The Karens I know are fabulous—smart, sharp, and unwilling to be taken for a ride.

So next time you hear “Let me talk to your husband”, be ready for your nice but firm retort

Peggy Van de Plassche is an Operating Partner in Private Equity with over 20 years of experience across financial services, healthcare, and technology. She partners with investment firms, boards, and portfolio company leadership to accelerate performance, drive operational transformation, and unlock long-term value.

Peggy specializes in executing complex value creation plans—from capital allocation and digital enablement to transaction advisory and leadership alignment. Her work bridges strategy and implementation, helping investors and operators boost EBITDA and maximize enterprise value.

A founding board member of Invest in Canada, Peggy also brings deep expertise in institutional capital deployment and public-private partnerships—critical levers for competitive advantage in today’s global landscape.

Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial.
Learn more at
peggyvandeplassche.com.

🚀 From VC to CEO: Melissa Widner on Building Smarter Capital

Today’s guest is, yes, another fabulous woman—but this one is extra fabulous.

Melissa Widner is the CEO of Lighter Capital, and before that, she led NAB Ventures. We met a decade ago when she was on the institutional side of the table, and now she’s back in the trenches—leading one of her former portfolio companies.

This conversation is packed with insights:
→ On the evolution of VC and private credit
→ Why non-dilutive capital isn’t just a bootstrapped founder’s dream
→ How institutional capital is shifting
→ And the leadership lessons that take a decade (or two) to really land.

Let’s dive in.

👋 A Boomerang Career: From Entrepreneur to VC… and Back Again

Melissa started her first software company in business school (no big deal) and sold it to Concur. After that, she spent two decades in VC, including her role leading NAB Ventures in Australia.

But when COVID hit and Lighter Capital—one of her portfolio companies—needed a CEO, she made the rare move from investor to operator.

Why the switch?
Because she loved the model:

  • No pitch decks

  • No “artful” VC screening

  • Just data, efficiency, and transparent decision-making

  • Oh, and 15-minute applications if you're a slow typer

And for someone who always identified as an entrepreneur? It just made sense.

📈 The Lighter Capital Model: Fast, Transparent, Non-Dilutive

Lighter Capital pioneered revenue-based financing for SaaS companies. They’ve done 1,200+ deals and work with both VC-backed startups and bootstrapped businesses.

Key stats:

  • 75% of companies they finance never raise VC—and never intend to

  • 25% are on the VC path and use Lighter to bridge between rounds

  • Funding decisions are made through a simple, data-driven process

  • No equity. No board seats. No drama.

It’s capital aligned with your growth—not your pitch.

💥 The VC Trap: Growth ≠ Health

Melissa made a point that every founder should tattoo on their pitch deck:

“Sometimes what you need to do to raise your next round is not aligned with what you need to do to build a great company.”

In other words, chasing up-rounds can distract from building sustainable, customer-focused businesses.

Enter: Lighter Capital
Their model supports companies focused on cash flow, unit economics, and long-term growth—not just growth-at-all-costs.

💸 Why Founders Are Re-Thinking Equity

A few years ago, raising a huge VC round meant you were winning.
Today? Not so much.

Melissa sees more founders realizing that:

  • Dilution hurts long-term value

  • Massive rounds don’t guarantee success

  • Non-dilutive debt (especially data-driven) is a powerful tool

And it’s not either/or. Many companies blend Lighter’s funding with equity, using it as a flexible complement—not a replacement.

🏦 Behind the Curtain: How Lighter Funds the Capital

How do you fund founders without raising equity yourself?
Lighter Capital uses a mix of warehouse facilities and is now launching a private credit fund to support high-growth companies that outgrow the $4M ceiling in their current facility.

Key structure details:

  • $100M facility in the U.S.

  • $30M in Australia

  • Capital is deployed and repaid monthly

  • A new fund will include warrants for venture-like upside

It's essentially: monthly distributions + a side of growth equity optionality. Sophisticated LPs, take note.

💰 Private Credit: It’s Having a Moment

Melissa described the appetite from family offices and LPs as strong—and growing.

Why?

  • Venture has been in a distribution drought since 2018 vintages

  • Private equity exits are slow

  • Everyone wants yield

  • Everyone’s a bit tired of waiting

Private credit delivers:

  • Predictable income

  • Shorter timeframes

  • Venture-like upside (if structured with warrants)

A lot of LPs aren’t shifting out of venture—they’re diversifying into more liquid alternatives.

🎯 The Ideal Founder for Lighter Capital

There’s no single profile, but patterns do emerge:

Most common use cases:

  • Hiring sales or product teams

  • Investing in growth with clear ROI

  • Strategic acquisitions

  • Buying out a co-founder

  • Avoiding personal guarantees or asset-backed bank loans

Companies range from $200K ARR to $70M+ in revenue. The sweet spot? SaaS companies with real traction, a clear growth strategy, and founders who want to stay in control.

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🧠 Leadership Lessons: What Melissa Would Tell Her Younger Self

This part hit home.

Melissa’s reflections:

  • You don’t have to work 24/7 to be effective

  • Downtime and reflection actually make you a better leader

  • Build your network early—and intentionally

  • Seek mentorship, but don’t underestimate the power of peer relationships

  • Relationships and trust are everything in business

And for those of us trying to do it all:

“The company had a great exit. But I would’ve been a better leader if I had taken a few vacations.”

Noted.

📞 Want to Reach Melissa?

If you’re a founder curious about non-dilutive capital—or an LP interested in Lighter’s private credit fund—you can find her on LinkedIn or at melissa@lightercapital.com.

Just make sure you're accredited if you're looking to invest.

💬 Final Thoughts

I loved this conversation. Melissa’s journey is rare and instructive—proving that capital can be smarter, faster, and more founder-friendly.

It’s also a reminder that the old playbooks aren’t sacred anymore.

  • Not all good companies raise VC.

  • Not all great funds take 20 years to return capital.

  • Not all CEOs need to be burned out to succeed.

Peggy Van de Plassche is an Operating Partner in Private Equity with over 20 years of experience across financial services, healthcare, and technology. She partners with investment firms, boards, and portfolio company leadership to accelerate performance, drive operational transformation, and unlock long-term value.

Peggy specializes in executing complex value creation plans—from capital allocation and digital enablement to transaction advisory and leadership alignment. Her work bridges strategy and implementation, helping investors and operators boost EBITDA and maximize enterprise value.

A founding board member of Invest in Canada, Peggy also brings deep expertise in institutional capital deployment and public-private partnerships—critical levers for competitive advantage in today’s global landscape.

Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial.
Learn more at
peggyvandeplassche.com.

📆 When did grabbing a coffee become a logistical nightmare?

Speaking with friends lately, there's a clear theme emerging: we are all socially exhausted. Not from socializing—God no, that would imply we’re actually seeing each other—but from the process of trying to.

Somewhere between lockdowns and lifestyle creep, our collective ability to make (and keep) plans fell apart like a gluten-free cake. Here’s a field guide to the species of scheduling dis-ease now running rampant in the wild.

📅 1. The Calendar Invite Bruncher

Gone are the days of “Let’s do brunch Sunday?” “Sure!”
Now? We’re sending iCal invites for a bagel and a mimosa.
Apparently, the inability to jot down a social engagement yourself is now a power move—or a sign of deep fear of a no-show.
Either way: if we need a formal invite for a friendly tennis game, I’m going to need a bottle of champagne and a notary present too.

📨 2. The 20-Text Tango

Ah yes, the contact who needs 20 back-and-forths to schedule a 30-minute coffee.
The ROI? Negative.
The worst variation? The EA gatekeeper who acts like you’re pitching her boss a timeshare in Scottsdale.
No, please, re-read the email—it’s a friendly chat. One you’ve now cancelled 10 times over 3 months and feels way less friendly.
Honestly, I’ve had breakups that were easier to process.

❌ 3. The Last-Minute Cancel Club

Some people use the phrase “Can’t make it, I have a medical appointment” like it’s a Get-Out-Of-Jail-Free card.
Except... booking a doctor takes months now.
It’s not just a weak excuse—it’s a chronological paradox.
If I had a dollar for every reschedule in the past year, I’d have enough for a therapist to talk about how this makes me feel.

🧠 4. The “Soft-Circle” Sophisticate

New trend alert: “Let’s soft-circle that date.”
Translation: I want to see you… but not enough to actually commit to a time and place.
You’re the OpenTable reservation with no credit card on file—aka cancelable without consequence.
Except no. I do have options, and I don’t like turning down a great night out for a maybe.

🌀 5. The Overcommitted Octopus

You thought it was a cozy catch-up.
Turns out your friend has three overlapping events that night.
You’re one stop on their city-wide hop, a social layover en route to the real destination.
And you should’ve known—the one-hour calendar block was the red flag we all ignored.

⏰ 6. The “Always Late” Legend

You’re on time. They’re 20 minutes late. Again.
Funny how they’re never late when it’s someone who can help with their next promotion…
Apparently your time is elastic. Or disposable. Or just not worth as much.
(But hey, you got 20 minutes of alone time to reconsider your friendship. So, silver lining?)

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🗓️ 7. The Month-From-Now Meetup

Most of the invites these days?
For coffee in five weeks.
As a friend put it: “I feel lonely now, not in 21 business days.”
We’ve mistaken scheduling for connection—and it’s not working.

👻 8. The Ghost Whisperers

Then there’s the Scream-Then-Ghost crew:
They run into you, shriek like long-lost twins, swear you must catch up—
...and vanish into the mist when you actually follow up.
Was it real? Were you duped? Are you on a hidden camera show?

😬 So What’s Going On?

FOMO? Burnout? Career-first? Family-first?
Maybe.
But more than anything, we’ve lost our social graces.

And worst of all? I caught myself doing it.
After too many cancellations and soft circles, I started playing the same game.
But it felt... wrong.
Now I just ping the unreliable people spontaneously: “Free in the next hour?”
If yes—amazing. If no—no hard feelings.
It’s my version of no-strings-attached socializing.
Doesn’t work for everyone. But at least it’s honest.

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🤔 The Radical Idea: Expectation Management

One downgraded friend (sorry, “friendly contact”) admitted she avoids commitments because she doesn’t want anyone to expect anything from her.
I get it. Boundaries are healthy.
But hey—a heads-up would help.
At least let me know if you’re Tinder or e-Harmony when it comes to friendship.

🎬 Flashback Fix: Just Pretend It’s 1999

Next time you’re about to flake on plans, imagine it’s 1999.
You’re meeting at the movies at 2pm.
No phones. No last-minute texts. No iCal invites.
If you don’t show up? Your friend just waits. And you feel like a garbage human.
Amazing how we all made it work—on time, no excuses.

You can do it. I believe in you. Let’s bring back the lost art of showing up.

Now who’s in for brunch? No invite. Just be there. 😉

Peggy Van de Plassche is an Operating Partner in Private Equity with over 20 years of experience across financial services, healthcare, and technology. She partners with investment firms, boards, and portfolio company leadership to accelerate performance, drive operational transformation, and unlock long-term value.

Peggy specializes in executing complex value creation plans—from capital allocation and digital enablement to transaction advisory and leadership alignment. Her work bridges strategy and implementation, helping investors and operators boost EBITDA and maximize enterprise value.

A founding board member of Invest in Canada, Peggy also brings deep expertise in institutional capital deployment and public-private partnerships—critical levers for competitive advantage in today’s global landscape.

Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial.
Learn more at
peggyvandeplassche.com.

🤖Shaping Tech Across Borders: The Humans, the Hype, and the Hard Truths

Two weeks ago, I had the pleasure of attending The Humans Behind the Next Wave—a collaboration between AAGEF Ontario, La French Tech Toronto, and CDL Paris. It brought together an international crowd of founders, early-stage investors, and ecosystem builders focused on scaling innovation across borders.

It was one of those rare evenings where the energy in the room matches the quality of the ideas. No fluff. No pitching. Just real talk about what it takes to build something enduring—from lab to market, and from idea to impact.

Key Takeaways from the Panel: What It Really Takes to Build Deep Tech

The conversation, expertly moderated by Sam Mugel (CTO at Multiverse Computing), was a masterclass in reality-checks for anyone working in or investing in AI and deep tech.

🔹 Startups are pain. Period.
Especially in deep tech, where cycles are long, uncertainty is high, and the science isn’t optional. Founders need stamina, not just vision. It’s a 10+ year journey, and even if the company doesn’t make it, the founder comes out better, sharper, and more valuable. That’s not failure—it’s education.

🔹 AI is not one thing.
We lump AI companies together, but that’s intellectually lazy. Infrastructure plays vs. productized models vs. vertical-specific solutions—they’re worlds apart. Founders (and investors) need to ask: What’s our actual moat when the core tech is increasingly commoditized? If your value prop is "we use AI," you're already behind.

🔹 Differentiation lives at the intersection.
Some of the most exciting innovations are happening where conceptual capabilities (like generative AI) meet the material world (like neural interfaces, biotech, and manufacturing). That’s where breakthroughs compound—when hardware, software, and science collide. If you’re not thinking systemically, you’re missing half the game.

🔹 Networks matter—but choose wisely.
Yes, global growth requires global networks. But not all accelerators are created equal. Some founders burn more time pitching to mentors than to customers. Know why you’re joining a program, what you want from it, and how it aligns with your stage. Otherwise, you’re just spinning your wheels with pretty slides.

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🔹 Your startup is global.
If you’re building deep tech, you’re already playing on the global stage—whether you realize it or not. The question is: what dimensions are you truly competitive on? Fundraising capability? Talent magnetism? Culture of execution? Without focus, you're building a "generally good" startup. And in this market, "generally good" is a fast track to nowhere.

🔹 Funding ≠ success. Especially if you’re spending it all.
We all hear about the monster rounds in Silicon Valley—but few talk about how expensive it is to operate there. A $10M round in Toronto or Paris can go a lot further than $25M in SF. Capital is a tool, not a trophy.

Where the Future Is Going: Tablestakes in 10 Years
If you're placing bets, here are the trends to keep your eye on:

  • Brain-computer interfaces and neural tech

  • AI integrated into physical systems—not just apps or chatbots

  • Hyper-personalization across healthcare, nutrition, and wellness

  • Advertising embedded into every digital (and physical) experience

We’re entering a decade where the boundaries between biology, software, and hardware will blur. Those who understand how to orchestrate across disciplines—those who collaborate deeply and scale wisely—will shape the next wave.

Final Thought: There Is No Playbook

The evening was a great reminder that cross-border innovation is messy, nonlinear, and profoundly human. We need more honest conversations about the friction, the complexity, and yes, the pain. Because that’s where real insight lives.

Huge thanks to the organizers, panelists, and attendees who made this such a meaningful exchange. This wasn’t just another tech panel—it was a strategy session for the future.

Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.